Mr. Beast! The name says it all – everyone on the planet (almost) has seen his content.

He is the biggest Youtuber there is. He’s probably already a billionaire with this youtube thing….or he’s going to be one FOR SURE.

We all know MrBeast is a big deal. From filling stadiums to launching million-dollar candy companies, the guy’s got some serious clout.

You don’t get 34 BILLION views for nothing. He is clever.

In fact, he’s a genius! He probably knows more about youtube than most youtube employees. He knows how to manipulate the algos, he knows how to squeeze in views.

I spent 3 days looking at his videos and a pattern emerged. The pattern of headlines he uses in most of his videos and thumbnails.

His 7 Headline Patterns:

  1. Novelty Effect: Ever seen a headline like “I Put 100 Million Orbeez In My Friend’s Backyard”? That’s the kind of stuff MrBeast pulls off effortlessly. It’s all about grabbing your attention with something totally out of left field.
  2. Costly Signaling: You know those headlines where MrBeast flaunts the big bucks, like “Last To Leave $800,000 Island Keeps It”? Yeah, that’s him saying, “Hey, I’ve invested a ton of time and money into this, so it’s gotta be good.” It’s like dangling a shiny carrot in front of your face.
  3. Numerical Precision: Specific numbers in headlines, like “$456,000 Squid Game In Real Life!”, make you sit up and take notice. They add a touch of credibility and make you go, “Whoa, that’s precise!”
  4. Contrast: Think “$1 vs $1,000,000 Hotel Room!”—it’s all about creating that wow factor by comparing extremes. It’s like setting up a crazy showdown in your mind.
  5. Nostalgia: Who doesn’t love a trip down memory lane? MrBeast knows this too well, pulling at your heartstrings with headlines like “I Built Willy Wonka’s Chocolate Factory!” It’s like revisiting your favourite childhood memories all over again.
  6. Morbid Curiosity: Admit it, you’re drawn to the mysterious and eerie. That’s why headlines like “Surviving 24 Hours Straight In The Bermuda Triangle” suck you in like a magnet. It’s that itch to know more about the weird and wonderful.
  7. FOMO And Urgency: Picture this: “Last To Leave $800,000 Island Keeps It”. Instant FOMO, right? MrBeast knows how to make you feel like you’re missing out on the adventure of a lifetime. It’s like he’s whispering, “Hurry up, or you’ll miss the boat!”

Why Should You Care? EVEN IF You’re Not a Youtuber?

Because if you’ve got content worth sharing, these tricks can help you get it in front of more eyeballs.

Clickbaity headlines piss off some people but they work…they work so well.

And as long as your content delivers on its promise, there’s nothing wrong with a little clickbait magic.