Before I give you the script and show you how it works I want to talk about the main reason why it happened:
CONSUMPTION!
Most people don’t consume your OTO content and that results in lower conversion rates. This script forces them to watch the entire OTO video because it says this:
They have no other button to click, no other information. The first line says that their order is incomplete and the order will be delivered after 15-20 minutes after payment verification.
They are forced to watch the full video and I have a delayed button that pops-up when the timer expires.
The timer expires when I make my call to action.
Why it works:
Consumption of content is the simple biggest factor that can improve your conversion rates.
Most people are watching your FSO offers on their mobile screens.
…You’re not just competing against your actual competition…. like other course sellers, consultants etc.
You are competing against funny FAIL VIDEOS!
People have attention spans less than a gold fish according to the latest research. So unless you can isolate their attention, your conversion rates are going to suck.
What this script does is it forces them to wait for the NEXT STEPS…
WARNING: Don’t Become CRAZY…
Please DO NOT use this script and make them wait for 30 minutes for the OTO 1 call to action.
I used it on my OTO 1 page and the entire VSL for the OTO 1 is 2 minutes 35 seconds.
I’ve tested longer VSLs but this is the version that kicks-ass!
They already have spent money on the front end with me. So I already have a transactional relationship with them.
The OTO 1 is a 1-click upsell meaning they only have to click a button.
The only job of this short VSL is to get them to take the OTO 1 ASAP…. they don’t need a story, no authority building, not even complex copywriting frameworks.
Just tell them what you have and how it can help them get results:
- FASTER or
- EASIER or
- CHEAPER
- (For expensive OTOs Done-For-You or Done-With-You Works Too).
That’s it.
Keep the VSL super short and you’ll have their ATTENTION IN ISOLATION which means you will have a HIGHER CONSUMPTION which leads to higher CONVERSIONS!
How the Script Works:
1. Go to countdown script page:
2. Fill in the information.
3. Prefix text is “Your Next Steps Will Appear in”
4. Enter countdown time in Minutes and Seconds
5. Select the Colors of the Text.
6. Select Font.
7. Font Size.
8. Click on Generate code and it will show you a preview and generate the code.
The countdown timer won’t work on this page because of some javascript restrictions but copy-paste the code anywhere on your website and it’ll start counting down from the input time.
The preview is just to let you play around with the fonts, sizes and colors. Here’s the final output that will appear.
Click the “Copy Code to Clipboard” and use it wherever you want.
Let me know if it helps you increase your conversion rates as well. Leave a comment or email me if you know me already.
If you don’t have my email – you don’t know me well enough yet 😊
