This simple 4 part call funnel has generated just over $150,000 and unfortunately there is no secret strategy – it’s plain and simple.
The only advantage that I have probably is I have a ton of customer success stories from regular people all over the world but I’ve seen this work for new people too….
Anyone get results for GURUS who already have resources but I’ve managed to get results for regular folks who started with nothing.
Here’s what I want you to do:
I want you to copy this if you want MORE SALES, EASIER and FASTER for any high ticket program (if you don’t have one yet go here).
In this post I’m going to break down each section so you can copy this successfully.
The Setup & Importance of Keeping Things Simple:
As you can see in the image there are only 4 parts to this entire funnel and it’s intentionally kept simple: Simple Scales, Complex Fails!
- Optin Page
- VSL Page
- Call Booking Page
- Pre-Sell Page (Call Successfully Booked Confirmation Page)
If anything in this funnel does not perform I’d know exactly what to fix because it’s one of these 4 things.
And when you copy this don’t fall for the guru crap advice that you need to start split testing your funnel optin pages, headlines etc.
When you begin you don’t even have enough traffic or conversions to run a successful split test – SO DON’T!
Use your resources wisely and FOCUS ALL YOUR EFFORTS, spreading yourself too thin in a recipe for disaster (no results).
Now let’s talk about each of these elements so you know exactly what to do…
Ultimate Shortcut
The ultimate shortcut in the online space is working with someone who already has what you want and then getting direct advice from them. I work with some of the best minds in the industry so I don’t have to GUESS the results of my split-tests, headlines, VSLs etc…
I KNOW when I start that it’ll work and then I just work on tweaking it to get even more money. Doing it alone usually means failure…. There is a reason even the best, most gifted athletes in the world have mentors and coaches.
The Optin Page Hack:
I don’t do anything fancy on my optin pages. I do the exact opposite of what people teach → I don’t even use a headline.
….now I know you’re thinking “But Prashant, how can I create an optin page without a headline? All the big guys are using a headline….”
Hear me out and think instead of blindly following the crowd. I understand this game because I’ve been selling traffic since 2013, I had the biggest email traffic directory so I’ve had a decade plus long love-hate affair with traffic tactics.
1. When someone clicks an ad on FB that tells me that they are interested in what I have to offer, hence, the click.
2. Now when you run ads you just don’t run 1 single angle. You usually created 2-3 ad variations.
For Example: 1 may target affiliates, 1 may target people who want to quit their jobs and 1 may target people who want to retire and have an online business.
Now the headline for each of these is going to be different because otherwise there will be a mismatch or INCONGRUENCE.
So basically what you’ll have to do is create 3 different ads and then 3 different pages to make sure that someone who wanted to learn about retirement and has no idea about Clickbank does not see the Clickbank page.
….because that will mean that they don’t give you their email because that is not the page they clicked on the ad for.
- The ad worked because it fulfilled it’s purpose of GETTING THE CLICK.
- The optin page failed because it did not fulfil it’s purpose of GETTING THE EMAIL.
Each of these 4 elements must fulfil their purpose.
- Ad: Get Clicked
- Optin: Get Email
- VSL: Get Call Booked
- Pre-Sell: Sell the idea that you can be trusted, you know what you’re doing BEFORE the call. So the call becomes easier to close.
So here’s the Ultimate solution (Simplicity):
A no headline MOBILE OPTIMISED optin page that only serves 1 purpose: To get the email:
Yes this is the actual optin page I used.
1 simple instruction: “Enter Details to Proceed”. This works because they know exactly what to do even if they click on any of the 3 ads.
K.I.S.S: Keep it Simple Stupid
Also this optin page is super simple because FB does not ban this because it makes no claims on the page. So you FB ad accounts remain safe.
And YES I’VE TESTED THIS EXTENSIVELY, this is one of my ad accounts:
Now let’s talk about the VSL.
The 5 Part VSL Template That Converts:
Part 1: The Opening
This is the most important part and it could be 30-90 second long. How long people watch your VSL will depend completely on this part.
If it connects with them and they go like: “Yes, That’s ME!” you’ll have them consuming your VSL for long and the more content they consume the easier to close they become.
So do your research well and pin-point their main pains, desires and things they hate to do:
Copy This:
If you have ___PROBLEM/PAIN___, ___PROBLEM/PAIN___ and ___PROBLEM/PAIN___ but want to ___DESIRE___, ___DESIRE___ and ___DESIRE___ Without ___THING THEY HATE TO DO____ Then stick around because I have a Unique Strategy That Gets Rid of ___#1 PAIN___ Without ___THING THEY HATE TO DO____
…. and this works even if you have tried ___TRIED WHAT___ or ___TRIED WHAT___ and it hasn’t worked. This is something completely different!
Part 2: Here’s What I’ve Got:
Here you talk about what you have and the features and the other details about your unique approach.
Part 3: Here’s What it’ll Do For You:
Here you just focus on THEM…. nobody really cares about your sad story that is used in marketing for creating RAPPORT and CONNECT but when we are selling high ticket the VSLs have to be short and punchy.
So skip the sad parts and list out how it’ll help THEM.
Part 4: Testimonial Sections:
Then you transition into showing that you just don’t talk the talk…. you actually deliver the results. You include the testimonials here.
Copy This:
“My unique _________ approach helped Mr. A do this even though _________
Mrs. B was able to do ___________ without _________ and she had failed 15 times before using the ________ approach,
Mr. C did _______”
You get the idea.
Part 5: Get Them To Take Action:
Here we focus on getting them to take action → Book a call. We do a call because before spending $3,000 – $5,000 the customer wants to associate a real-human connection with the sales letter.
The only way you can pull off a google-doc sales page or VSL for a high ticket offer ($2,000+) is if you’re someone the customer already knows and follows.
Otherwise calls convert the best. Here’s what you’d say:
Copy This:
“This has helped Mr. A, Mrs. B and Mr. C with their ___PAIN/PROBLEM___ and helped them get ___DESIRE___ and ___DESIRE___ without ___THING THAT THEY HATE___.
And if that is what you want too… The ___DESIRE___ and ___DESIRE___ Click the button below and schedule a time to talk to me and I’ll show you the fastest, easiest and the most effective way to solve ___PAIN___ Forever!”
Call Booking Page:
This brings us to the third part of the funnel → The call booking page. And again, we keep it simple.
Remember, when I say simple it doesn’t mean EASY…. it means that the end user or potential customer finds it simple enough to keep moving forward but making things simple takes DEEP UNDERSTANDING.
Any intelligent fool can make things bigger and more complex. It takes a touch of genius – and a lot of courage – to move in the opposite direction.
Albert Einstein
I have a simple 2 step process that works like this:
- They go to the calendar page and select a time.
- They fill in their details and answer a simple 5-8 part questionnaire.
The questionnaire is basically to get rid of tire-kickers and only get the highest quality leads on the phone.
I have spoken to 5,200 people personally and rejected maybe 10,000 applications.
I literally had to make my questionnaires longer and more intrusive so only the best people made it to me.
If you’re just starting out – don’t do a big questionnaire because the more steps you add the lower your converion rate will be. The easier you make it for end users to more applications you will get.
The questions I ask are:
- What is your current business? What do you promote?
- How long have you been trying to get this online business going?
- What’s your current business income and your goal income?
- What seems to be the biggest problem you face while trying to get to your goal?
- Financial position (I CAN invest, I cannot invest to grow | I have credit).
That is my questionnaire. The tool I use is Oncehub/ScheduleOnce but you can use Calendly or any other tool. Now let’s tackle the final part:
Pre-Sell Content:
80% of the sale is made before the customer even decides to pick the phone. Think about it…. by the time they book a call they have shown so many micro-commitments to PROVE WITHOUT A DOUBT that they need help with their problem.
- They clicked the ad.
- Filled in the optin page.
- Watched the VSL.
- Picked the time.
- Filled a questionnaire.
And now they are fully booked and ready for your expertise. DO NOT drop the ball here – the marketing isn’t complete yet.
True marketing starts from the point they heard your name for the first time to them buying your stuff and paying you MONEY!
The pre-sell page is where you build trust before they come on the phone, zoom or skype.
What do you include on this page?
- A Confirmation that their call has been booked.
- A demonstration video where you showcase you can help them.
- AGAINST-THE-NORM video/text showing why what most people do is wrong and what is the right thing. It should be accurate – just don’t say stuff for the sake of saying it.
- A text/video giving them something immediately – something that they can see results with right now (or in 1 day or less).
If you have these videos or texts, you have basically built a rapport and trust before the call even happens.
This makes the call easier and you don’t even need a fancy script to get them to buy. Just by consuming the content they will be able to know whether you are someone who can help or not.
…I even include a cancellation link in all my reminder emails and SMS. That saves me a ton of time because I hate it when the time is booked and the person who picked the time doesn’t answer (No-Show).
Creating content that actually helps people is a major advantage this year because most people want MONEY FIRST and here you are – helping people with genuine intentions.
People read through it.
Conclusion:
- K.I.S.S! There are only 4 parts: Optin → VSL → Call Booking → Pre-Sell & Confirmation Page.
- If you don’t have a high ticket offer and are not making at least $10-20K per month online you’re literally delaying success.
The cost of not knowing how to make $20,000 per month is $20,000 a month! Read that again, it’s powerful. So it’s costing you $240,000 EVERY YEAR…. just not knowing!
If you have not read my post about borrowing a successful business then read it here.
It literally shows you how to get high ticket sales WITHOUT creating the product, funnel, offer, emails, content etc.
Let me know if you need anything,
P.S: If you’re not making at least $20K per month and have tried a few methods that have failed you – watch this video here!
P.P.S: Works even if you have tried and failed before or even if you have only 30 minutes per day!
But this is not for people who have no work ethic or who want something for nothing. For the right people it’s easy $20K+ per month.